A good different way to save.

We do savings a little differently to other supermarkets. While they might drown you in one-off discounts or offer pointless points, ALDI just has the lowest prices, across your whole shop.

No, you don't have to stock up on half-price tuna. And you certainly don't have to wait years for tiny rewards.

Instead, we keep things simple. Super simple. You just save more money – whenever you choose to shop. 

But how do we stay so low?

By doing things differently to other supermarkets. Simply put, we look at every part of our business and remove the bits we don’t need, passing on the savings to you. Like no shelves, simpler store layouts, fewer registers and coin operated trolleys. And BYO bags – we were doing it before it was cool.

We also work closely with our suppliers. From household essentials to fresh local produce, we’ve built fair relationships with our suppliers over the years, growing our businesses sustainably together.

No compromising quality

‘Good enough’ is never good enough at ALDI, because one thing we never forego is our dedication to quality. We work hard to make sure our exclusive brands are just as good, or even better, than our market leading competitors. What you’re not paying for is a famous brand name – although our own brands are pretty famous in their own right these days.

Find out more about our commitment to fresh produce here.